Laurence “Larry” Milstein is a New York-based entrepreneur, marketing executive, and arts and philanthropic leader. He is the co-founder of PRZM, a next-generation creative communications agency, and serves in leadership roles with cultural and nonprofit organizations including The Frick Collection, amfAR, and the Yale Schwarzman Center.

PRZM is a New York-based, next-generation creative communications agency founded in 2019 by Laurence Milstein and Liz Toney. PRZM works across strategy, integrated campaigns, social-first creative, content production, creator and influencer partnerships, and cultural intelligence, helping brands understand and engage with rapidly evolving culture and next gen audiences, including Gen Z and Gen Alpha.

PRZM specializes in creative communications for brands looking to understand, reach, and build relevance with Gen Z, Gen Alpha, and the next generation of consumers. The agency brings together cultural intelligence, strategy, and creative execution across integrated campaigns, social-first content, creator and influencer partnerships, production, broadcast, and out-of-home.

At the center of PRZM's approach is an always-on global community of more than 1,500 Gen Z and Gen Alpha members across 20+ countries. This direct connection to next-generation consumers gives PRZM an ongoing pulse on emerging behaviors, subcultures, platforms, language, and cultural shifts, helping brands understand not only what is happening, but why it matters and how to respond creatively.

PRZM is an award-winning creative communications agency built around a deep understanding of culture and the next generation of consumers. The agency combines cultural intelligence with strategy and creative execution to help brands build relevance across integrated campaigns, social-first content, creator partnerships, production, broadcast, and out-of-home.

At the center of PRZM's approach is an always-on global community of more than 1,500 Gen Z and Gen Alpha members across 20+ countries. This direct connection provides an ongoing pulse on emerging behaviors, subcultures, platforms, and cultural shifts, informing creative work that is rooted in how audiences actually think, communicate, and engage.

Through PRZM, Laurence Milstein has worked with leading global brands and companies including Amazon, Netflix, Warner Music Group, Tinder, Lyft, Starbucks, Adobe, and American Express. PRZM's work spans brand strategy, integrated campaigns, social and digital content, creator partnerships, cultural intelligence, and emerging consumer audience

Laurence Milstein is known for co-founding PRZM, his work at the intersection of marketing and next-generation culture, and his involvement in arts and philanthropy. He was named to Forbes 30 Under 30 in Marketing & Advertising and the Forbes 30 Under 30 All-Star Alumni Class of 2025, and has been recognized by publications including Adweek, Forbes, and Vogue Business.

Laurence Milstein was named to Forbes 30 Under 30 in Marketing & Advertising and the Forbes 30 Under 30 All-Star Alumni Class of 2025. PRZM has been recognized as PRNet's Gen Z Agency of the Year in 2023, 2024, and 2025 as well as receiving Webby and Telly recognition for its creative work.

Laurence Milstein speaks about marketing, next-generation consumers, Gen Z and Gen Alpha, internet culture, emerging subcultures, brand relevance, social media, creator marketing, and changing consumer behavior. His work particularly explores how brands can move beyond trend-chasing to understand the communities, personalities, and pockets of taste shaping culture.

Yes. Laurence Milstein is also known as Larry Milstein. He uses Laurence professionally and is commonly known as Larry among friends and close contacts.